lululemon
The first social commerce experience
The first-ever social shopping experience and content network for the beloved athleisure brand.
(Challenge)
Make lululemon’s social e-commerce experience as smooth as their spandex.
(Solution)
I helped lululemon to introduce the first-ever native checkout experience on Instagram and Google, imagining a rewarding fan experience for loyalists eager to grow the brand. lululemon was one of the first brands to beta Meta's new tools. I worked with lululemon’s e-commerce, social, creator marketing, and digital teams to support the launch, amplifying it among lululemon’s influencer network and paid social campaigns.
(Impact)
1st
to market as part of initial brands in IG native checkout
478%
increase in IG checkout revenue (4 months)
431%
increase in IG checkout orders (4 months)
(Services)
Early Beta Partner
Partnership with Meta offered lululemon early access to native shopping, as well as direct coaching on everything from content strategy to technology integration.
Shopping While Social
As one of the first brands to launch native checkout, lululemon needed to educate and excite fans to shop on social. Months of planning ensured consumers knew the motions frame-by-frame.
A Must-Visit Store
I built a comprehensive roadmap covering recommended product offerings, ways to avoid customer duplication, and how to develop the right brand and creator content to make fans feel their social shop was a destination.
